SEO Explained!!!!!

What Is SEO?

Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.

TYPES OF SEO?

White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines. Some of the techniques which white hat SEO makes use of include high quality content development, link acquisition campaigns supported by high quality content, website HTML optimization and restructuring and manual outreach and research. When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.

Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.

Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.

SEO SERVICES?

An SEO service provider utilizes the practice of search engine optimisation to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines(SERP). Typically, a business with a website and online presence will hire an experienced SEO service provider to improve its organic Google search result listings.

For Whom Is SEO Suitable?

Search engine optimisation is often seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. Not only is this not the true purpose of search engine optimization, it can, in fact, be a dangerous way to conduct business.

Search engine optimization should never be the sole means of marketing any business, because search engine algorithms are in constant flux, and any one of (on average) daily changes can impact a website's ranking negatively, to a point where the entire business can be put in jeopardy. So organic rankings should never be the sole source of traffic for any website that is being run as a business. With that said, search engine optimization can contribute greatly to almost any online marketing campaign.

As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit. So if you have just started an online business (or one that has an online component) and are looking a way to jumpstart your website traffic, search engine optimization is not for you. Instead of going into cumbersome paragraphs with unnecessarily detailed examples of for whom SEO is suitable, we have created the below table to let people shopping for search engine optimisation services know if they are staring into a money pit.

What Results Are Possible Through SEO?

There is often a misunderstanding (due in no small part to SEO sales people) in what a search engine optimization campaign can realistically accomplish. As stated multiple times, elsewhere on this site, search engine optimization is not magic, nor is it an exact science where an action will have a specific and completely predictable reaction. With this in mind, no search engine optimization company can produce high rankings for its clients by simply offering directory submissions, and half-witted articles written by college dropouts who hire out their writing skill so unscrupulous SEO companies for pennies per word.

The below table will provide a means of quick reference as to what SEO can reasonably accomplish, and what it cannot.

Things SEO Can DO	Things SEO Cannot Do
Improve the search engine friendliness of your website.	Make your website irresistible to search engines so that it will rank for any keyword you desire.
Improve your website's ranking for a well-researched group of keywords over a period of months or years.	Improve your rankings for the most competitive keywords in your industry within a few weeks.
Improve your website's rankings by utilizing a well planned and executed search engine optimization campaign, which will cost more than you would have guessed.	Improve your website's rankings by using run-of-the-mill services such as free directory submissions, and "article writing", and doing it while keeping the cost no higher than your monthly budget for your morning coffee.
Leverage well written, useful, helpful, entertaining, or otherwise interesting content to mount a successful link building campaign which will result in ranking improvements.	Leverage low-quality content that your nephew "wrote" (i.e., copied and partially reworded from Wikipedia articles).
Optimize your website's textual content by incorporating a select number of keywords into the text (not keyword-stuffing), and utilizing the new text to develop an internal link structure which helps magnify the importance of those keywords for the search engines.	Optimize your website's content by using a secret keyword density (that only SEO's know) and help your site shoot up in search engine result pages for your most desirable keywords.
Address potential issues with SEO friendliness which can come up during website changes, upgrades, and maintenance.	Future-proof your website against all possible developments in the world of organic search engine rankings